The Online Marketing 2007 Survey has predicted clear growth in online marketing with online budgets set to increase by 25%.
Online and Digital Marketing continues to grow with online budgets increasing by up to 25% in the coming year. One in five respondents from the survey said that they now spend more than half their total marketing budget online and agencies look set to benefit with 47% of respondents saying they plan to hire a digital agency in the next year, up 7% on last years results.
Growth Areas
With the traditional areas of search, banner advertising and email dominating the majority of online spend over the past twelve months you could be forgiven for thinking that some of the innovation of the online channel had slipped away. However, the survey found that 44% of respondents cited social media as a growth area, 42% cited the mobile arena and 36% said that SEO was going to be the growth channel of the next twelve months.
The growth of social media marketing is particularly strong in the travel and public sectors with 66% and 60% of respondents in those areas naming it as the biggest growth sector. Marketing agencies have got their eye on the mobile market with 65% citing mobile as the biggest growth area for them, but the financial sector still sees its strength in traditional areas with 47% of respondents naming search and 41% naming email as key growth areas.
This information contained in this article was taking from Online Marketing 07 Survey Results. To read the article in full, please follow this link - Online Marketing 07 Survey
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