Google Webmaster Tools

We have all heard of Google Webmaster Tools, a great resource from Google that helps drive traffic to your website.

Google Webmaster Tools is a one stop shop for webmaster resources helps you enhance and increase traffic to your website and connect you with your visitors. You can:

• Improve website traffic
• Submit your content to Google
• Check out the Webmaster Central Blog
• Learn more about your site
• Enhance your site's functionality
• Get Help From Webmasters Help Centre
  

Webmaster Tools can have a positive impact on visitor numbers and sales on your website. For example, you can find out:

• Crawl info - View URLs that Google may have trouble crawling and fix any problem accordingly.
• Robots.txt file validation: See if Google is having trouble with your file and carry out any test before changing it.
• Website content: View the top web pages from your site and see the words that other sites use to link to them.
• Top keyword searches : Find the top queries that drive traffic to your site and where your site is included in the search results. This will allow you to learn how users are finding your site.
• Indexed information: See how often your website is indexed and which of your pages are included in the index.

The Keyword search tool is one of the most valuable features in webmaster tools. It allows you to see and what search terms are driving traffic to your website and also highlights the position of your webpages on the search engines as this example indicates.

We do use webmaster tools on behalf of clients and have to admit that it does help in maximising the potential of their websites online through increased traffic, sales and ROI.

Another reason to drop by Google Webmaster Tools is the price. Its free!