The Google Analytics team has just announced recent updates to their software that will be rolled out over the next few months.
Two of the new Google Analytics features include:
- Site Search Reporting
- Event Tracking
Google Analytics currently offers you the opportunity to track what your visitors are searching for and where these searches lead. The new Site Search Reports will offer even more information and will be located under the content section of Google Analytics reporting software.
They will:
- Identify the keywords and search refinement keywords visitors use within your website.
- Highlight the website pages from which visitors begin and end their searches on your website.
- See how search on your website affects areas such as site usage, conversion rates and e-commerce activity.
This will be useful information to know, as the findings will allow you to update and change your website to be much more visitor or consumer focused.
If you don’t have a search facility on your website then have a look at Google Custom Search. Custom Search allows you to host a Google search box on your own website - follow this link to find out more – Google Custom Search
Event Tracking
The Event tracking reports will help website owners understand how visitors use and interact with multimedia aspects of their websites i.e. areas such as flash, java scripts, Ajax and video.
This again will allow you to find out whether theses types of applications offer value to your visitors, whether you need them or if indeed your visitors to notice of them at all.
The Event Tracking application has a new tracking module called ‘ga.js’ which will have to be installed on your website. The event tracking addition is still being tested and available only to visitors who attended the recent eMetrics Summit.
More information on these and other changes can be found on the Google Analytics Blog.
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